I have recently attended two events as per last weekend one was the PhatFest an event sponsored by Power Fm and the other one was The Night sponsored by Smirnoff Uganda. One was a christian concert and the other one was like a tweep up event *am not sure how to describe it*. I had fun on both events, enjoyed myself to the fullest. PhatFest brought all christian musicians from the mass choirs of late 80s to the current musicians and The Night had a highlight of Liquideep a South African Musician.
So some ideas hit me when I was attending these two events that could have to boosted them. These ideas are for creating and sharing content from an event for promoting a brand online.
Video coverage should be used to capture the buzz and happenings of the event. This can be down by employees or a hired video coverage company. Then they can be posted on YouTube or submitted to an online social media Video distributor which provides a free service that provides a single point for deploying videos to the top video and social networking sites.
Pictures & Images
Create a Flickr, Pinterest or Instagram account to allow attendees to submit photos to share. This provides crowdsourcing content that is free and remember that most phones now have high quality multi-megapixel cameras. It doesn’t cost you a cent and provides your brand with more presence online.
SlideShare is a social media platform that turns your PowerPoint presentations, Word, PDF’s, documents and professional videos into slides for viewing online anywhere anytime. They can’t be copied but allows you to share the major points from an event.
You can create a Hashtag for the event like #TheNigth or #PhatFest that allows you to see people’s reactions to the event in real time and to also creates buzz about the event and your brand.
Engage bloggers to blog about the event and you can aggregate their posts using a blog widget. This makes them feel recognised and appreciated by your brand for attending and blogging about it.
Create a Facebook event page or group for the event to share updates before and after as well as being able to publish links ,images, videos and any other multi-media rich content. People would like to look back to it and this can help them remember.
Even though Myspace has been overwhelmed by Facebook in the mainstream sense a MySpace presence should have been included for the PhatFest concert or any concert at that, aimed to stream the actual music.
Publish content both before and after the event on your website. (It helps if you have a website developed using a CMS (Content Management System) that allows easy uploading of content without having to know programming or HTML.
Digital Media Aggregator
Digital Media aggregation this gives you the opportunity to provide a portal where all or most of your content from the event can be viewed.
This is what I would do as a social media marketeer for an event. Hope it is helpful for anyone planning an event or updating one.
- Marketing Tips I think Every Marketer should know.
- Measuring Social Media Marketing Content