Okay so what do I mean with that title – let me first break it down with what those two phrases mean.
“Likes” these show people who clicked the like button on your Facebook page either via the promotion competition you are running or through connections who have shared. You should know that people who like your page but may never come back.
“People Talking About This” is the actual number of people who are engaged and interacting with your Facebook page. It is data in Facebook Insights which sometimes is referred to as “Storytellers.”
Facebook introduced “People Talking About This” in October 2012 , but that metric is still unclear to many page owners. Part of the confusion comes from the name, which sounds like it calculates the mentions of a topic across the social network, when in reality, the metric only counts direct interactions with a page.
Further misunderstanding results from the difference in how this number is reported versus how page Likes are reported. Page owners who know what type of activity increases People Talking About This can improve their Facebook marketing efforts by reaching fans and their friends.
“People talking about This ” is the number of unique users who have created a “story” about a page in the last seven-day period. On Facebook, stories are items that display in News Feel
- liking a page, posting on a page
- sharing a post, mentioning a post, tagging a post of a page
- RSVP to an event
- checking in a place that has a page, sharing a check deal
That what I could find and have used but am sure there are others.
The deal here that when someone does any of the above the metric picks it as a ‘People Talking About This’ count.
So it is not in the number it is in the engagement, having millions of like with less ‘People Talking About This’ means you have the likes but less engagement. It is doesn’t matter if you opened the page for marketing or PR, customer care, whatever reasons you had for opening the page, as longer this metric is low you are just growing numbers who are not saying about you.
Here’s what you need to know. This metric is part of the engagement metric. So the number of “people talking about” a post is included in the number of people who “engaged” with that post.
What makes “people talking about this” different from the engagement metric is that it highlights the number of your fans who did something to show engagement to their friends.
Because the metric tracks unique users interacting with a page over a seven-day range, if a fan leaves more than one comment or both likes and shares a post within that time, it adds only one point to “People Talking About This”. However, the number changes daily so it is important to engage fans consistently to keep this number up.
“People Talking About This” is an important metric because it emphasizes interactions beyond an initial Facebook Like. Pages that create posts that fans enjoy will benefit. When people interact with pages in ways that generate stories, pages reach an audience beyond their existing fan base. Users benefit, too, from pages providing more relevant content. Pages that have been focused on gaining Likes without an engagement strategy to follow it will suffer from the disparity between the number of Likes and “People Talking About This”.