The dying ideas in Notebooks

‘Keep a notebook with you and jot down anything new’ Question is when do you read those jotted down new things? With social media, reading noted things in books is becoming a hard thing. As already seen concentrating to read a good book is becoming a problem for many, then what about jotted down notes?…

Why Social Media Marketing? #SMUg14

This is an article I wrote about the need for social media marketing in regard to the Social Media Summit in Uganda for East Africa Business Week that came out yesterday. This post is for those who missed the article in print media.   Today, in the business world, there is a constantly growing buzz…

5 Indicators That You Are Tweeting The Right Tweets

Communication is both an expressive, message-sending, and a receptive, message-receiving, process. Failure to communicate effectively can be due to a problem on either or both ends of the process. This is what we all aim for with all our work online. So are you tweeting enough per day that those tweets are impactful, meaningful directed…

Deciding When To Create a Social Media Policy And What To Consider

What is a social media Policy? A social media policy is your first line of defence to mitigate risk for both employer and employee. It is something to consider that includes guidelines you need to protect yourself as a company/organisation or as a content/social media manger. Most companies add this in their confidentiality agreement to employees to cover…