One Year as an online freelancer; lessons learnt.

If you can’t record or remember your lessons, you learnt nothing from the great experiences life has to offer. Everyday there is something new to learn, to fail at and to aim at. For the last year I have been learning, failing and aiming; below are my lessons learnt…. Never forget your passion – not…

How Social Media in Uganda will be like in 2015

I was called a prophetess on National TV (Urban TV) when I was hosted by the presenter @danmumbere on 31st Dec 2014 on the #tag show, because I wrote a blog in 2013 that predicted what Uganda’s social media will be like in 2014, and I got 75% of my predications right. Check them out…

My Social Media Glossary

Attention – I pay attention to my fans and followers on my online community, because i know these are real people. Blog – I don’t care what field you are in, you should be blogging so that you reflect your brand or organization; hence building readership among other thought leaders in your field. Community –…

Measuring Social Media Marketing Content

So you have been posting tweets, updates about your brand and you have received some commentaries, replies, retweets but you are not sure of how many people you have reached with your posts and who were really interested in what you were saying. The formulas below can help you figure it out as a brand…