Attention – I pay attention to my fans and followers on my online community, because i know these are real people.
Blog – I don’t care what field you are in, you should be blogging so that you reflect your brand or organization; hence building readership among other thought leaders in your field.
Community – Social media is all about communities. Social networks are simply online communities. Engagement, discussion and respect are top priority within these communities.
Delete – Don’t! Unless there is graphic content that must be removed, i do not delete what my brand is saying. It negates transparency. So if you host a community where profanity or hateful comments abound, then post “house rules” disclaimer stating you will remove certain kinds of comments. This will protect you from annoyed fans.
Engagement – I Do it with a passion and enjoyment, Always! By actively engaging with my communities, brands build zealots and open lines of communications – this has lead to great word of mouth.
Facebook – Once the mother-ship but with many other platforms such as Twitter, Instagram and Pinterest gaining traction, it is not seen as the head of social networks anymore.
Google+ – I firmly believe that Google+ is essential in today’s social media marketing plan for brands. Three words, S-E-O!
Help – Always be willing to lend a helping hand as a brand. Fans and followers use social to get answers, be there for them.
Instagram – Most growing popular social networks because Multimedia always wins, especially filtered multimedia. Visual content is key and Instagram is an easy way to make your photos even better. Great visuals + branding = a social win.
Jabber – Simple and good works for all communities you don’t need to ramble on and on. It’s a turn off and will make people want to leave your community. Keep it short and to the point.
Klout – Albeit a little faulted in many experts’ opinions, it still helps identify who is influential with-in defined categories. Don’t invest too much in the actual numbers though.
Listen – One of the most important practices in social media. Listen first, speak later. No one likes the person who only talks about themselves at the party, and you can gain key insights to your fan base.
Myspace – It’s back!. Don’t believe me? See here.
Network – What it’s all about.
Optimize – Stay on top. Make sure all of your channels, sites and marketing plans are up to date and as functional as possible. Cross promote your properties as well. Make it easy for fans to find you.
Pinterest – The new business pages are here. Get cracking!
Quiet – Never go quiet. When a brand goes away so does all of the word-of-mouth (well, at least the good kind…). Your once dedicated fans will not be happy campers. If you have gone silent then start posting again as soon as possible, no excuses, just do it!
Reach – Strive to have a big reach with your brand message, but don’t sacrifice community engagement for bigger reach.
Statistics – Always always always measure your data. You can’t know where you’re going if you don’t know where you’ve been. We recommend spending a little here to get the full picture. There are lots of affordable tools out there. Invest in social and you will get more out of your efforts.
Twitter – Many call it the most important social network. Twitter is essential. Think of it as the salsa dance of social media.
Unfollow – Go through and unfollow people you do not interact with on Twitter, as well as inactive users, spammers and egg-heads. Value conversation and connections over your ‘followers’ count.
Visuals – Multimedia is king. Try and include still visuals and motion picture in your content strategy. Be wary though, a video that is too long is dangerous.
Websites – Where you probably invested a lot of money at one time. Although the party is no longer on your website, you should make sure it is functional, attractive and has links to all of your social platforms.
XXX – Don’t incorporate inappropriate content. Graphic images or language is the number one way to make your community go rotten.
YouTube – I can’t leave this out. Gotta have my ‘GangnamStyle‘ network!
Zealots – What every brand strives for. Your community should be filled with zealots who are passionate about your brand. Where do you think all the good word-of-mouth comes from?
Transparency – Be transparent and open with your fans and followers. Allow them to be part of the brand. This builds dedication, something that helps everyone