We all like listening to good stories that relates to us and expand our knowledge about life. A well told story will get you the audience and an engaging one at that. An audience that is hungry for more of the things you are talking about.
In most cases when you start your story you have identified the need for it to be heard. Meaning there is a problem, a situation and your story is the solution. But as all problems, there are hard to resolve, they are difficult, challenging and outmost dangerous.
To solve a problem you need to have decided to do so. Don’t identify a problem and tell a story that makes the problem harder. People are looking for hope and comfort so give them that.
It sounds easy but truthfully it is not, it takes time and working hard. Solving communication problems while creating content that is derived from studying people behavior online is not an easy task. Though using simple language and low complexity in the story has proved to be the best way to relate to what’s happening. In many cases one has to reduce the number of adjectives or complicated nouns in writing and exchange them with more simple, yet heartfelt language.
The basis of a good story includes many smaller challenges, along with diversions and uncertainties. But ultimately, a narrative’s momentum must carry it from the before state – where the challenge looms large – to a changed world through human action.
Focusing on product oriented stories? You will need to outline what your product can do (features), why its helpful (advantages) and what it means to the audience (benefits). This asks you to focus on benefits, not features. Benefits are what people are looking for.
At Kahill Insights (KI) we have a service where we identify publicizers and influencers and create content for our different clients, it’s the stories that we sale to the client and what the identified publicizers create as content that wins us the Client and Audience for client.
Our formula in creating content stories that engage and are interactive has been;
- Add inspirations and moral stories
- Revealing something personal and unknown about the brands
- We tap into some emotions of the audience
- Take people on a journey where there is a transformation between the beginning, middle, and the end, or it’s not a story.
So be keep your focus on your goals and the benefits to the audience. Keep the writing clear and concise, find a compelling angle to write from, and write with credibility so that what you’re promising can be trusted.